Good Old Advertising Days

The pay was bad, most of my work didn’t make it beyond the client decks, the hours were long, and the commute longer. But advertising gave me friends for colleagues,
the good fortune of creating something every day, and a place to show up just as I am. No wonder, I’ve been throwing tantrums in my post-MBA corporate life.

For IRTH, Titan’s debut bag brand. Here we jumped the fence to talk about the rich inner lives of bags, rather than staying put on women who carry them. We told tales of bags that every woman knows too well - of missing keys and lost coins, of tangled wires and mangled receipts.

Lipstick for friday nights. Bottle opener for weekend brunches. Pens. Mints. Coins. The book that’s stuck on Page No. 45. Receipts. Polaroids from that endless night. More receipts. A dried rose from a chapter past. Earphones. No, you don’t mind the wire. The perfume that’s really a time machine. Crystals. Pins. Stress ball. Egg Sandwich, made dad style. Postcard from Paris. Scarf to dance with the wind. Compass to remind you to get lost. Key that leads you home.

For Bhartiya Garden Estate. The manifesto was an attempt to talk about what’s actually on offer when one buys a house in the Bhartiya township - the real small things that make for a good life.

For IndiGo. Taught me puns and patience.

Kanpur ki Chinkie ne Chandni ko,

Chand rupaye aur ghanto mein

Chandni Chowk aur Charminar

Jaisi chamchamati jagaho ki

Chakachak Plane mein sair karai

Ab jaha bhi chaho, chalo IndiGo

For W+K. This project was like being left out of sight in a candy store. It was thrilling to be given full ownership on a project as a junior copywriter.

thanks for stopping by. hope you have a bearable time.